What’s in Store: Shopping Reports from Just-opened Maison Kitsuné and Fivestory
Photo (clockwise from left): Courtesy of Fivestory; Evan Sung; Clément Pascal (2)
“I am familiar with the fox,” confessed Shannon, an attorney shopping at the new Maison Kitsuné boutique last weekend. It’s the company’s first standalone outpost beyond its jewel-box flagship on Rue de Richelieu in Paris, and the animal in question, the brand’s irresistible symbol, is rendered in red, blue, and white and affixed discretely to many of Kitsuné’s gently twisted Gallic classics.
In the past week, two new shops opened in Manhattan—Kitsuné, a brand that is an indie-rock electronic music label as well as a fashion line, and Fivestory, which, despite its name, actually occupies two and a half floors of an Upper East Side townhouse. To celebrate this happy coincidence, Vogue.com spent a few sunny hours talking to New Yorkers out exploring the new venues.
At Kitsuné, Shannon contemplated a nubby, lightly gathered ecru silk skirt that she planned to wear with a crisp button-down or a black bustier, while Jasmine, a photo editor who works in the neighborhood but lives in Harlem, paged through a copy of Monocle, a global affairs magazine, on display. Jasmine said that she knew about Kitsune through their music remixes, but now that she was here she also liked the clothes, especially a sleeveless black frock with the air of a particularly sophisticated tennis dress. Meanwhile Nikki, in a pair of colorful Pierre Hardy sneakers that she customized with striped laces, said she has been captivated by the brand since September 2010, when Kitsune opened a pop-up in a truck parked outside Barneys. “It’s totally my style—kind of preppy with beautiful details,” she explained, then honed in on the same pleated black number Jasmine was coveting five minutes earlier.
About 40 blocks uptown on East Sixty-ninth Street, Fivestory, which has dramatic marble floors, and an eclectic selection of goods that includes striped orange Chinti and Parker cashmere pullovers, Loro Piana slippers trimmed with Rolling Stones mouths, and a porcelain ashtray printed with Warhol-esque portraits of Che Guevara, reminded Lulu, a student at FIT, of Browns in London. In the shoe department, Anna, sporting a trifecta of a Goyard purse, Van Cleef & Arpels Alhambra necklace, and Cartier Love bracelet, settled on a pair of ikat-print Carven sandals. What does she think of the store? “Well actually I came up here to check it out for my mom,” she admitted, fishing out her credit card and smiling at her new shoes. “She lives on the Upper West Side.”
Closer to home, Lisa, who resides a few blocks from the store, bought something too—an artfully stylized silvery Mexican necklace. “I like weird jewelry,” she admitted, pointing to the wooden pendant of impressive proportions that encircled her neck and that she said she had found at a street vendor. “I get so bored shopping in department stores,” she added. “This has a point of view and it’s edited. I hope it does well.”
“I am familiar with the fox,” confessed Shannon, an attorney shopping at the new Maison Kitsuné boutique last weekend. It’s the company’s first standalone outpost beyond its jewel-box flagship on Rue de Richelieu in Paris, and the animal in question, the brand’s irresistible symbol, is rendered in red, blue, and white and affixed discretely to many of Kitsuné’s gently twisted Gallic classics.
In the past week, two new shops opened in Manhattan—Kitsuné, a brand that is an indie-rock electronic music label as well as a fashion line, and Fivestory, which, despite its name, actually occupies two and a half floors of an Upper East Side townhouse. To celebrate this happy coincidence, Vogue.com spent a few sunny hours talking to New Yorkers out exploring the new venues.
At Kitsuné, Shannon contemplated a nubby, lightly gathered ecru silk skirt that she planned to wear with a crisp button-down or a black bustier, while Jasmine, a photo editor who works in the neighborhood but lives in Harlem, paged through a copy of Monocle, a global affairs magazine, on display. Jasmine said that she knew about Kitsune through their music remixes, but now that she was here she also liked the clothes, especially a sleeveless black frock with the air of a particularly sophisticated tennis dress. Meanwhile Nikki, in a pair of colorful Pierre Hardy sneakers that she customized with striped laces, said she has been captivated by the brand since September 2010, when Kitsune opened a pop-up in a truck parked outside Barneys. “It’s totally my style—kind of preppy with beautiful details,” she explained, then honed in on the same pleated black number Jasmine was coveting five minutes earlier.
About 40 blocks uptown on East Sixty-ninth Street, Fivestory, which has dramatic marble floors, and an eclectic selection of goods that includes striped orange Chinti and Parker cashmere pullovers, Loro Piana slippers trimmed with Rolling Stones mouths, and a porcelain ashtray printed with Warhol-esque portraits of Che Guevara, reminded Lulu, a student at FIT, of Browns in London. In the shoe department, Anna, sporting a trifecta of a Goyard purse, Van Cleef & Arpels Alhambra necklace, and Cartier Love bracelet, settled on a pair of ikat-print Carven sandals. What does she think of the store? “Well actually I came up here to check it out for my mom,” she admitted, fishing out her credit card and smiling at her new shoes. “She lives on the Upper West Side.”
Closer to home, Lisa, who resides a few blocks from the store, bought something too—an artfully stylized silvery Mexican necklace. “I like weird jewelry,” she admitted, pointing to the wooden pendant of impressive proportions that encircled her neck and that she said she had found at a street vendor. “I get so bored shopping in department stores,” she added. “This has a point of view and it’s edited. I hope it does well.”
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